Meet: Southern Roots

Discover Southern style in downtown Milledgeville at Southern Roots, a locally owned boutique offering apparel, accessories, and gifts inspired by the Southern lifestyle. Established in 2020 by Milledgeville native Crystal Ivey, Southern Roots has become a destination for shoppers looking for quality clothing, game day gear, lake essentials, and unique finds to take home.

In July 2026, Southern Roots moved into a new storefront at 122 South Wayne Street, just a few doors down from its original location. The larger space provides shoppers with more room to browse while keeping the approachable shopping experience that has become part of Southern Roots’ identity in downtown Milledgeville.

A New Home for Southern Roots

The new Southern Roots storefront offers shoppers more room to explore the boutique’s selection. The bright, open space features dedicated sections for men’s apparel, women’s apparel, youth clothing, and game day gear, making it easy to browse based on what you’re looking for. The men’s section features a variety of clothing and accessories throughout the space, while the dedicated areas for women’s, youth, and game day collections create a simple, easy-to-navigate shopping experience. 

Southern Style for Every Season

Southern Roots carries a curated selection of brands known for Southern style, outdoor apparel, and everyday comfort. Shoppers can find popular names including Burlebo, AFTCO, Properly Tied, and Onward Reserve, with clothing suited for exploring downtown Milledgeville, spending time outdoors, or relaxing by the lake. The store’s selection changes throughout the year to match the seasons. As temperatures cool, visitors can find apparel like flannels, coats, and vests alongside year-round staples.

Women's Styles for Everyday Wear

The women’s section at Southern Roots offers a mix of comfortable, casual styles designed for everyday wear. Shoppers can browse athleisure, matching sets, sweatshirts, graphic tees, shoes, and other versatile pieces that easily transition from a day exploring downtown Milledgeville to a weekend at Lake Sinclair. Featuring popular Southern brands like Southern Marsh and Stewart Simmons, the collection combines relaxed Southern style with pieces that are easy to wear.

Game Day Gear for Georgia Fans

Southern Roots is a convenient stop for visitors looking to show their team spirit. The boutique carries licensed University of Georgia and Atlanta Braves apparel from popular brands including Stewart Simmons, Onward Reserve, and Peach State Pride. From game day shirts and hats to seasonal apparel, shoppers can find pieces to wear when cheering on their favorite teams or to take home as a souvenir from a trip.

Gifts, Accessories, and Lake Essentials

Southern Roots offers more than apparel, with a selection of accessories and gift items throughout the store. Visitors can browse candles, body care products, stadium cups, and other unique finds that make easy gifts or memorable reminders of a trip to Milledgeville. For those spending time on Lake Sinclair, Southern Roots also carries Turtlebox speakers, cooler bags, and other outdoor essentials suited for days spent on the water.

A Must-Stop Downtown Shopping Destination

With its expanded storefront, curated selection of Southern brands, and variety of apparel and gifts, Southern Roots continues to offer a shopping experience rooted in the Milledgeville community. From everyday essentials to game day favorites and lake-day finds, the boutique invites visitors to discover something new while exploring downtown.

Stop by 122 South Wayne Street and experience the newest chapter of this locally owned Milledgeville business.

Store Hours:

Tuesday and Wednesday: 11:00 AM – 5:00 PM
Thursday and Friday: 11:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
Sunday: 12:00 PM – 4:00 PM